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Article Details
Last Updated
3rd of January, 2012
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As you already know, January and February are probably the biggest
months of the year for booking new jobs. As a service to you, we've
compiled a small list of suggestions that could make a HUGE difference
in the number of referrals to your website and/or bookings.
1. Make sure your Gigbuilder Availability Checker is prominently located on at LEAST your homepage.
More than half of your web visitors will check their date online if the
Availability Checker is located on your homepage and they DON'T have to
scroll to see it. If you have not yet configured Gigbuilder refer to
the bottom of this email for instructions. ALSO place a smaller version
of the date-availability gizmo on as many other pages of your site as
possible. You should also contain contact information on every page
(name, phone number, but NOT email address). Copy and Paste examples
are provided in Gigbuilder. Click 'Settings' then 'HTML for my
website.' You must have a silver or Gold listing on WeDJ.com to access
Gigbuilder.
For those of you who have already been using Gigbuilder, you may want to
update your site so that the correct year selection appears. You can
either copy and paste a new form on your site (using the instructions
above and at the bottom of this email), make the changes yourself using
your favorite HTML editor, or we can do it for you.
2. Tweak your WeDJ.com listing.
When was the last time you checked your listing on WeDJ.com? Are you
listed properly? Is your 2012 information properly listed? If not,
login to your account at http://accounts.wedj.com and make sure everything looks correct.
3. Visit Your listing every day for ONE WEEK!!!
Before visiting your listing (we'll explain later), take a few minutes to download the ALEXA toolbar at http://www.alexa.com
-- if you don't download this toolbar (you can delete it easily when
you are finished) then all the clicking in the world won't help you a
single bit.
Got the toolbar from http://www.alexa.com installed??? Great!!! Now what you need to do is outlined below -- remember, if you didn't download the alexa
toolbar, this won't help you!! For an extra BONUS, download the google
toolbar too and run them together. You can delete both toolbars at any
time.
1. Go to our homepage at http://www.wedj.com
2. Navigate to your State
3. At the top of the page are three links: Disc Jockeys -
Photographers - Videographers. Simply click the link that cooresponds
to your company
4. Find at least ONE city that you show up in and click on it
5. Scroll to your listing and click on it to open the gateway page or your website
6. If the gateway page loaded, then click on the link to your website
7. Press BACK until the list of cities (found from step 4) appears
8. Repeat step 4 at least 5 times, selecting a different city
If you do the eight steps above for at least 5 days in a row (more if
possible), you are guaranteed to get indexed properly in Google and many
other search engines. The clicks to your site using the Alexa
browser will INCREASE your link popularity and your website will start
appearing closer to the top of the search engines. It will ALSO help
WeDJ.com to appear better in some cities where Google hasn't properly
indexed us.
Following the eight steps for at least FIVE days will significantly increase the exposure of your website to the Alexa
software. As a BONUS, you can also browse to other sites that you are
listed on and click to your website from there. Again, it takes at
least 5 days in a row for the hits to count..
3. Tweak your page title.
Using Frontpage, or your favorite website editor, make sure your Page
Title (the words that appear on your browser window) contains keywords
that will help get you found on the search engines.
Here are some BAD titles:
My DJ Company Homepage
untitled --> this appears if you don't name your page title
Welcome to Happy Photography
Good Titles:
DJs in Boston - My DJ Company
South Carolina Photographers, Charlotte, Happy Photography
Do you see the difference?? Add popular keywords to your page title and
it will make a HUGE difference (even if you do nothing else)!!
GIGBUILDER CONFIGURATION INFORMATION
If you have NOT yet configured Gigbuilder...
Gigbuilder is included with every Silver and Gold Listing. If you have one of these listings, then you already have Gigbuilder.
1. type http://www.gigbuilder.com
2. login using the same username/password you use for WeDJ.com and our highly popular Start Center - http://start.wedj.com
3. Click 'Settings' which is the second-to-last menu item along the top
4. Work your way down the list of setting options, making sure to SAVE
after each page is completed. There are detailed instructions along the
way, so its important to read the fine print.
5. Once everything is setup you can add the tools to your website. They are also found under 'Settings'.
Help Sites for Gigbuilder (these are all found under the HELP menu in Gigbuilder too).
http://start.wedj.com
http://www.wedjsupport.com
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