Median income is the amount which divides the household income distribution into two equal groups, half having income above that amount, and half having income below that amount. The amount in the notification email is based off of MSA (metropolitan statistical area) stats that is derived from the prospect's zip code they entered into the reservation form. The prospect is not asked this personal information and it should only be used for your own desired purposes. You may choose to turn off the median income inclusion in the notification email. Click Web Tools > Configuration > Date Checker. Locate the "Notifications of New Leads (to you)" section. Select the appropriate radio button in the "Add MSA Stats" field.